Va'era

To begin with, our parsha title is written in Hebrew: וארא, Va’era – translated as: ‘And I Appeared’. It is here where many scholars get caught in the corn maze of tradition. How so? On the surface, the text makes it seem apparent that our Creator is speaking to Moshe regarding the ‘Name’ by which He had been known to the Patriarchs (Abraham, Isaac and Jacob) that name being El Shaddai, rather than the designation ‘YHVH’ which He is now sharing. However, numerous previous texts reveal that the Name YHVH was indeed known and used long before our Parsha. With that said, what exactly is being shown us here?